Big Changes in Telugu Television and OTT: Top Updates You Shouldn’t Miss
Introduction
The Telugu entertainment world is buzzing with fresh twists in TV serials, OTT premieres, and celebrity announcements. With audiences rapidly shifting between small screens and streaming platforms, producers are working hard to deliver high-stakes drama and gripping content. Here’s a crisp round-up of the most talked-about Telugu television and OTT news trending this week.
New Lead for ‘Karthika Deepam’ Spin-off
Star Maa is gearing up for a fresh spin-off of the iconic serial ‘Karthika Deepam’, featuring a younger cast and a new family conflict. The new show, rumored to be titled ‘Deepam Velugu’, is in the pre-production phase and set to premiere by August-end. Auditions have already started in Hyderabad and Vijayawada.
Nani’s Digital Debut Confirmed
Natural Star Nani is all set to enter the OTT space with a political thriller series produced by Vyra Entertainment. The yet-untitled web series will stream on Sony LIV and promises an intense look at power, betrayal, and revenge in Telangana politics. Filming begins in early September.
Bigg Boss Telugu Season 8 Preps Begin
Preparations for Bigg Boss Telugu Season 8 are underway with speculations rife about who will host this year. While Nagarjuna might return, there are whispers that Rana Daggubati could step in as a surprise replacement. The official announcement is expected by the end of this month.
Samantha to Produce a Women-Led OTT Series
Actress Samantha Ruth Prabhu is turning producer for an empowering drama series based on four women from different parts of South India. This Telugu-Tamil bilingual will premiere on Amazon Prime Video in early 2026. The series is said to be both emotional and inspiring.
ZEE Telugu Launches Horror Serial ‘Raktha Nadi’
Adding variety to prime-time content, ZEE Telugu has introduced a new horror-thriller serial titled ‘Raktha Nadi’, which revolves around a haunted river and a cursed village. The serial stars newcomer Shravya Rao in a bold, unconventional role.
OTT Film ‘Chaitanyam’ Becomes Sleeper Hit
Telugu indie film ‘Chaitanyam’, which dropped last week on Aha, has quickly become a fan-favorite. With its strong writing and natural performances, the film has quietly amassed millions of views and is trending in the top 3 on the platform. A sequel is now under discussion.
Sun TV Enters Telugu OTT Arena
In a major move, Sun TV Network is launching a new Telugu OTT app called SunNaadu, aiming to rival Aha and ETV Win. The app will feature original series, dubbed Tamil hits, and exclusive movies from August 2025 onwards. Early buzz suggests big launches featuring actors like Sree Vishnu and Anupama Parameswaran.
