Ram Charan’s ‘Peddi’ Set to Break Records with ₹250 Cr Budget and ₹110 Cr Netflix Deal

July 22, 2025 7:54 am neosouth_admin 0 Comments

Hyderabad – Ram Charan’s much-anticipated film Peddi is making headlines not just for its powerful storyline and cast, but also for the massive financial stakes involved. Touted as one of the most expensive Telugu films ever made, Peddi has crossed a staggering production budget of ₹250 crore.

According to industry insiders, global streaming giant Netflix has bagged the digital rights of the film for a whopping ₹105–110 crore, marking one of the highest pre-release OTT deals in the Telugu film industry.

Directed by Buchi Babu Sana and backed by Mythri Movie Makers, the film is expected to be a visual spectacle with high-end VFX, large-scale action sequences, and a gripping emotional core. With shooting taking place across India and Europe, the budget escalation reflects the film’s ambitious scale.

Ram Charan, who rose to international fame after RRR, will be seen in a rugged rural avatar in Peddi. Sources say the film explores themes of family, legacy, and revenge, layered with intense drama and cultural roots.

The film’s marketing strategy is equally grand. Teasers, behind-the-scenes clips, and exclusive on-set interviews are expected to roll out in phases, starting next month. The digital-first buzz, combined with Ram Charan’s pan-India appeal, makes this project a potential box-office and OTT juggernaut.

With Netflix betting big on Peddi, the global reach of Telugu cinema continues to expand, aligning with the recent trend of South Indian films dominating both domestic and international markets.

SEO-wise, Peddi, Ram Charan, ₹250 crore Telugu film, and Netflix OTT deal are among the top keywords being tracked by entertainment analysts and digital marketers.

In an industry that is rapidly evolving with AI, VFX, and global streaming platforms, Peddi sets a new benchmark in both storytelling and scale.